Privacy Policy

This Privacy Policy explains how the Chicken Road game review website handles information when you visit or interact with our content. It is written to give you a clear picture of what data we collect, why we collect it, and how long we keep it in connection with ChickenRoad. The policy applies whenever you browse our reviews, guides, or other pages, whether you do so on a computer, tablet, or mobile device. We focus on collecting only the details we genuinely need to run and improve the site, rather than building extensive profiles of visitors. Throughout this document we describe your choices and rights in straightforward language so you can decide how your information is used around Chicken Road. By using the website you acknowledge that you have had the opportunity to read this Privacy Policy and understand the main points that affect you.

Brief description of the purpose of the privacy policy

The main purpose of this Privacy Policy is to explain, in practical terms, how Chicken Road handles any personal data and technical information connected with your visits. It sets out the legal and practical reasons why we process limited information, such as analytics or contact details, in relation to the ChickenRoad review platform. By spelling out these points we aim to help you understand what happens behind the scenes instead of leaving everything hidden in background processes. The policy also outlines how this information links to your rights, including how you can ask questions or exercise control over what happens to data about you on Chicken Road. Finally, it gives you a single reference document you can return to whenever you want to check how our approach to privacy may affect the way you use the website.

Use of collected information: to improve the site, optimize performance and analyze data

When you use the Chicken Road website we collect a small amount of information about how you interact with our pages. Most of this information is used to keep the site running smoothly and to understand, at a high level, how visitors find and use ChickenRoad. In particular, we may use data for purposes such as:

  • monitoring which pages are most often visited and how people move around the site

  • measuring how quickly pages linked to reviews and articles load and identifying technical issues

  • understanding which types of content attract most interest over time

  • testing design changes to see whether navigation becomes clearer and more intuitive

  • compiling anonymous statistics that show general trends in visitor behaviour

These uses help us understand which parts of Chicken Road work well and which may need attention. We do not use the analytics information we collect to create detailed advertising profiles of individual visitors.

Description of measures taken to protect personal data

We treat the security of any personal data linked to Chicken Road with care and use a combination of technical and organisational measures to reduce the risk of misuse. Access to systems that hold personal information is limited to people who need it to operate or support ChickenRoad, and they are expected to handle it responsibly. We use reputable hosting providers and standard security practices, such as strong authentication and regular updates, to make it harder for unauthorised parties to interfere with stored data. Where practical, personal details are stored separately from general analytics information so that the impact of any technical problem is reduced. Even with sensible protections in place, no online service can remove every possible risk, so we encourage you to use up-to-date software and keep your own devices secure when using ChickenRoad.

Use of cookies

The Chicken Road website uses cookies and similar technologies to remember certain choices and to understand how visitors use the site. Cookies are small text files placed on your device that allow ChickenRoad to recognise your browser between visits and to store limited information. Some cookies are necessary for basic functions, such as keeping your preferences or enabling security features, while others relate to analytics and help us see how often particular pages are viewed. Where analytics tools are used, they typically provide aggregated reports so we can review site performance without learning who any particular visitor is. You can adjust your browser settings to block or delete cookies, but doing so may affect how some parts of ChickenRoad display or respond.

Users’ ability to view, change, or delete their personal information

Under many data protection laws you have rights in relation to personal data connected with Chicken Road, and we take those rights seriously. If we hold information that identifies you, we will aim to respond to reasonable requests about that information. Depending on your location and the circumstances, you may have the ability to exercise the following rights in relation to ChickenRoad:

  1. request confirmation that we are processing personal data relating to you

  2. ask for a copy of personal information held about you in connection with the site

  3. correct inaccurate or incomplete personal details

  4. request deletion of certain information where it is no longer needed or you withdraw consent

  5. object to or restrict particular forms of processing, in line with applicable law

In some situations we may need further details from you, or we may not be able to meet a request in full, for example where legal obligations require us to keep certain records. You can contact us using the details below if you have questions about these rights or how they apply to your use of ChickenRoad.

Contact information

If you have questions about this Privacy Policy or how it is applied to Chicken Road, you can contact us by email. The primary contact address for privacy-related queries is contact@chicken-road-gamereview.co.uk, which is monitored so that we can respond to messages in a reasonable time. When you write to us, please include enough detail about your question or request so we can identify the relevant systems or pages on ChickenRoad. For your security, we may need to ask for additional information to confirm your identity before sharing details or acting on a request. Communications about privacy matters will be used only for dealing with your enquiry and for improving how Chicken Road handles similar questions in future.

Effective Date

This Privacy Policy for Chicken Road takes effect from 14 January 2026 and replaces any earlier versions that may have been published on the site. From time to time we may update the policy to reflect changes in law, technology or the way ChickenRoad operates. When we make significant changes we will adjust the date at the top of the policy so you can see when it was last revised. We encourage you to review this page periodically so you stay informed about how information is handled in connection with Chicken Road. Continued use of the website after an update means you are aware of the revised wording, but you can always contact us if you have questions about what has changed.